I was one of the two designers that handled this project and we were tasked to redesign / proofread the existing brochure for the client. 

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Problem / Challenges:

• existing brochure contains many typographical errors

• existing brochure is cluttered

• client preferred a very simple layout

• client is very specific in the fonts and alignment of the contents

 

We originally proposed studies with a dark look as we thought that it could bring a sophisticated look to the brand. It also implies masculinity as we are dealing with buses and trucks. Unfortunately the client did not like the idea and preferred a lighter and simpler output, thus the results.